the spa people

Developing A New Spa

When developing a new spa, there are many different things to consider. Regardless of the type of spa you are going to launch, you need to capture the essence of what makes a spa a great spa – and the consultants at The Spa People can do just that.
Many spa owners and investors do not have prior knowledge of the spa industry, so it is always advisable to employ the services of a seasoned spa consultant, in order to do things right the first time and avoid making mistakes which may be costly to rectify.
While spas may be relaxing, exclusive and even glamorous, the legwork involved with developing a new spa isn’t. If you are looking for experienced consultants that can take care of every detail from inception to opening, partner with The Spa People. Over many years of managing and setting up spa operations in the 5-star hospitality market in South Africa, Kenya, Ethiopia and on American cruise ships, we have learned what it takes to develop a successful spa.
Firstly, the spa owner needs to establish what it will cost to set up the spa. He/ she needs to consider the following:
 Construction costs
 Shop fitting and decor costs
 Cash flow requirements for the first 3 to 9 months of operation
 When will the spa break even?
 When will the business show a profit?
This requires a sound business plan and 3 to 5 year financial model. In order to assist in getting accurate figures, the spa owner has to decide:
 Which products will be used?
 What treatments will be offered and at what price?
We carry out a competitive analysis that helps us decide how we are going to price the products and services offered.
Often, the spa owner realizes that they had not set aside enough capital for the investment, so they take some time to come up with the financial resources required and then proceed with the project.
The next step is deciding the spa concept and philosophy. What is the purpose of the spa? Is it a haven where people come to relax? Will there be a focus on wellness? Will the spa offer medi-treatments? Once this decision is made, we know what facilities to include in the spa.
We then work with our interior designers to create a profitable, well flowing spa layout. The layout indicates the location of the spa facilities (treatment rooms, spa reception, manager’s office, etc). The drawings also indicate where electrical and plumbing points are required.
The next bit is the fun and creative part of the process – design. We discuss colour schemes and create a story board showing colours, textures and styles of furniture, fittings, etc.
Once construction begins, the procurement process can proceed. Equipment, consumables, products and a software program need to be sourced and ordered from reputable suppliers.
Prior to opening, we assist in recruiting qualified and experienced staff to work in the spa. In addition, we create standard operating procedures manuals and train the staff on spa protocols. We assist in the design of marketing materials and put a pre and post opening marketing plan into place.
The final step is the launch of the spa operation. It is important to invite various groups of people to the launch – media, people living and working in the area and various dignitaries or celebrities. The spa is now open for business!
Sheila Otieno-Osanya, the contributor, is the owner of The Spa People, a spa consulting company based in South Africa that assists in the set up of spas in Africa. Contact details: sheila@thespapeople.co.za ; www.thespapeople.co.za ; +27836363461

Written by Sheila

4 Comments to “Developing A New Spa”

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