Spa consulting
Our company offers spa development consulting services that span from creating the business plan through to the launch of the facility.
Phase I: Business Plan
· Business Plan
· 3-year Financial Model
· Product choice, spa treatment offering and suggested treatment prices. We will suggest suitable product ranges and organize presentations by product reps
· Competitive analysis
· Creation of a boutique that offers not only skincare products, but also unique gifts, bath products and other “impulse” items to promote retail sales
· Introduction to design company to assist with logo development and design and printing of marketing material
Phase II: Initial Investigation and Conceptual Planning - this phase is done in conjunction with the Interior Design team working on the spa development
· Spa concept
· Design & Layout
· Develop preliminary drawings, layouts and colour schemes which will identify the basic concept of the interior design and create a design story board
· Incorporate the required mechanical facilities (e.g. water facilities, equipment plug points)
· Coordinate layout of supporting areas (back of house, laundry, kitchen, manager’s office)
Phase III: Spa Development
· Provide on-site supervision to ensure that the work is performed according to drawings, specifications and the design concept
Phase IV: Equipment & Product Procurement
· Determine the best possible equipment to be used and will recommend the most appropriate type based on need, quality, durability and the desired image
· Request quotes from 2 preferred equipment vendors with a strong reputation for service
· Finalize equipment procurement schedule
· Arrange for delivery and supervise installation
· Spa equipment training
· Assist with selection of software program and training
· Identification and ordering of all professional product lines to be used in treatments (manicures, pedicures, waxing) in addition to main selected product house (body treatments, massages and facials)
· Identification and ordering of all operating supplies, linen and consumables to be used in treatments
· Negotiation of the best volume pricing available
Phase V: Pre-opening Operational Assistance
This phase consists of establishing operational protocols and marketing strategies in preparation for hand over to the Spa Operator.
The key features of phase V include:
· Recruitment of high quality staff
· Creation of Standard Operating Procedures (SOP) manual. Product and SOP training. Product training will be done in conjunction with selected product house(s).
· Spa marketing material: type and content
· Developing and implementing a pre opening marketing plan – which may include promotional activities, on-site events, public relations activities
· Planning the launch of the spa experience
· Handing over to Spa Manager and his/ her team or entering into a Management Contract with the Owner
Phase VI: Spa Operations
We can provide 1 -3 years of ongoing Spa Operational Management for and on behalf of the Spa Owners. Our services include but are not limited to:
· Oversee the day to day management of the spa
· Plan and oversee the training process
· Customer service training
· Retail training for all staff
· Training on personalizing each service
· Merchandise display training, in conjunction with product house
· Receptionist – Front Desk training Telephone Coaching
· Training for all treatments offered
· “Undercover” Mystery Shopper evaluation
· Assist manager in creating a loyal, happy team of spa employees (including scheduling strategies; staff incentive programs; building a teamwork mentality and resolving staff issues)
· Achieving guest retention (focus on guest service orientation training, conflict/complaint resolution, guest loyalty drivers, building “the right relationship”)
· How to get all staff to take ownership of cost savings and revenue generation
· Review operations and present reports to give recommendations for improvements