Spa consulting

Our company offers spa development consulting services that span from creating the business plan through to the launch of the facility.

Phase I: Business Plan

Business Plan
3-year Financial Model
Product choice, spa treatment offering and suggested treatment prices. We will suggest suitable product ranges and organize presentations by product reps
Competitive analysis
Creation of a boutique that offers not only skincare products, but also unique gifts, bath products and other “impulse” items to promote retail sales
Introduction to design company to assist with logo development and design and printing of marketing material

–This phase is done in conjunction with the Interior Design team working on the spa development. Interior Designers fee is separate.

Spa concept
Spa layout
Develop preliminary drawings, layouts and colour schemes which will identify the basic concept of the interior design and create a design story board
Incorporate the required mechanical facilities (e.g. water facilities, equipment plug points)
Coordinate layout of supporting areas (back of house, laundry, kitchen, manager’s office)

Provide on-site supervision to ensure that the work is performed according to drawings, specifications and the design concept.

Determine the best possible equipment to be used and will recommend the most appropriate type based on need, quality, durability and the desired image
Request comparative quotes from 2 preferred equipment vendors with a strong reputation for service
Finalize equipment procurement schedule
Arrange for delivery and supervise installation
Arrange spa equipment training with supplier
Procurement of all professional product lines to be used in treatments (manicures, pedicures, waxing) in addition to main selected product house (body treatments, massages and facials)
Procurement of operating smalls, linen and consumables to be used to perform treatments
Negotiation of the best volume pricing available
Assist with selection of software program and training.

This phase consists of establishing operational protocols and marketing strategies in preparation for hand over to the Spa Operator.

The key features of phase V include:

Recruitment of high quality staf. Recruitment fees are separate
Creation of Standard Operating Procedures [SOP] manual. Product and SOP training. Product training will be done in conjunction with selected product house(s)
Spa marketing material: type and content
Developing and implementing a pre- and post-opening marketing plan for 1 year. The plan may include promotional activities, on-site events and public relations activities. We will work closely with your Sales & Marketing team
Planning the launch of the spa experience
Handing over the spa to the Spa Manager and his/ her team

We can provide 1 -3 years of ongoing Spa Operational Management for and on behalf of the Spa Owners. Our services include but are not limited to:

Oversee the day to day management of the spa
Plan and oversee the training process
Customer service training
Retail training for all staff
Training on personalizing each service
Merchandise display training, in conjunction with product house
Receptionist – Front Desk training Telephone Coaching
Training for all treatments offered
“Undercover” Mystery Shopper evaluation
Assist manager in creating a loyal, happy team of spa employees (including scheduling strategies; staff incentive programs; building a teamwork mentality and resolving staff issues)
Achieving guest retention (focus on guest service orientation training, conflict/complaint resolution, guest loyalty drivers, building “the right relationship”)
How to get all staff to take ownership of cost savings and revenue generation
Review operations and present reports to give recommendations for improvements
Review financial reports to give recommendations for improvements